To everyone who uses Ellie,
Ellie has a new look! There’s a new logo, a refreshed mascot and a whole new set of app icons. I wanted to take a minute to share what changed and why, and what it means for Ellie going into 2027 (lots of good things 👀).
The new logo is a forget-me-not. Ellie is all about getting tasks out of your head so nothing slips through the cracks, and a flower literally called a forget-me-not felt like the perfect fit. You’ll see it next to the name on the website, in the app and on the new app icon.
I built Ellie back in 2022 and named it after my hamster. For years, she only showed up quietly in the app.
She got a refresh too. The Ellie hamster is now rounder, softer and a lot more playful, with a forget-me-not tucked behind her ear. She moves around the new website (tap her, she likes it), and you’ll be seeing more of her in the app too.
My other apps, like Amy and Luna, are named after my pets too, and they had strong identities and mascots from day one.
I’ve wanted to bring that to Ellie for a long time, but I held back. So many of you use Ellie every single day (some of you for 3+ years), and I didn’t want to change something you rely on. But I think it’s time for a change.
To be honest, this refresh is mostly for me. It’s a little selfish, but a brand I’m proud of and love looking at makes me want to work on Ellie even more. I also wanted Ellie to be more memorable and stand out among productivity apps, with the same character and playfulness as my other apps, and a little more of me in it.
There’s a whole new set of app icons. The new default is the ellie wordmark with forget-me-nots, and there are 11 more to pick from, all free: four forget-me-not icons (Forget Me Not, Lavender, Sage and Blue), a few versions of the hamster, and the original purple icon if you miss it. Change is hard, and I get it, so you can switch any time in the iOS app.
This is also the start of me putting a lot more time into Ellie. It’s been getting updates for years, but slowly, and that’s changing. Alongside this letter, I’m shipping:
This brand refresh: a new logo, a refreshed mascot and new app icons
A new landing page, with the hamster moving around on it
A new page on the psychology behind the Ellie method
A refreshed App Store listing
50+ improvements to the web app
30+ improvements to the iOS app, bringing it to almost full parity with the web version
And for the rest of this year and into 2027, I’m working on:
More integrations and connectors with the tools you already use
A calendar that’s on par with Google Calendar
An Android app and Apple Watch support
Refining the whole experience
My goal is to make Ellie the best daily planning app out there.
Thank you for using Ellie, and for being patient with the slow updates. There’s a lot more coming, and if you have any thoughts, I’d love to hear them at chris@ellieplanner.com ✌️
Chris Raroque
Creator of Ellie